Keiaan McLean

Founder & Pragmatist. Building Boring Tools for a Better Future.

I'm an AI & Digital Consultant based in Redditch, UK. My work is built on a simple premise: technology should serve people, not the other way around. While the tech industry chases hype and revolutionary promises, I focus on building reliable, human-first solutions that deliver measurable results.

My Journey: From Enterprise Systems to a Clearer Focus

My career began with a trial by fire. Through my first venture, McLeans IT, I secured KTC Edibles—one of the UK's largest food distributors with a £600 million annual turnover—as our foundational client. I was solely accountable for implementing a crucial, enterprise-level JIRA system to streamline workflows for their 500+ employees.

That experience taught me a vital lesson: the most valuable technology isn't the most complex. It's the solution that makes people's work simpler and more effective. It clarified my mission: to focus on pragmatic automation and tangible efficiency gains, not just system overhauls.

My Philosophy: A Few Core Beliefs

This real-world experience shapes my entire approach to technology and business.

Human-First by Design
Technology moves fast, but humans don't. The limiting factor is adoption, not just capability. Our tools must enhance human decision-making, not attempt to replace it. Your expertise remains central; our tools simply make it more effective.

Pragmatism Over Promises
I would rather help you achieve a reliable 15% efficiency gain than chase an impossible 80% transformation. Modest improvements compound into meaningful results. Revolutionary rhetoric rarely does.

Transparency as a Feature
The question isn't "should we use AI?"—it's "what problems do we actually need to solve?" I believe in building solutions where you have full transparency into how the tools work, what data they use, and why they make decisions. No black boxes.

What I'm Building Now

I channel this philosophy into two key ventures:

Boring Future - My primary focus. We are an AI and Digital Consultancy that builds custom automations and provides strategic advisory for UK businesses. We help companies save time and increase efficiency by building the "boring" tools that actually work.

Zeroish - My B2C wellness brand. We provide clean, science-backed electrolyte hydration for people on keto and low-carb lifestyles, cutting through the marketing nonsense that dominates the sports drink industry.

Let's Connect

I'm always interested in connecting with pragmatic thinkers and builders. If you're a business leader trying to separate AI reality from the hype, or a founder focused on building sustainable, valuable solutions, I'd love to hear from you.

Contact: keiaan@outlook.com | LinkedIn